steelfire

steelfire

client

solo

launch

2025

Solo Steelfire Griddle: stainless performance with a social stance.

Solo Steelfire Griddle: stainless performance with a social stance.

Overview

A racetrack cooktop invites people to gather around, turning the act of cooking into the center of the backyard. Clad stainless steel and a disciplined form deliver fast, even heat with a surface that wipes clean.

Client

solo

Industry

outdoor appliance

Service

consumer product design

The Challenge

Enter a griddle market dominated by bulky rectangles and define a look and feel that is unmistakably Solo. Treat the cook as host, not just operator, while making setup, cleaning, and storage genuinely simple. Ground the product in real backyard behavior rather than showroom assumptions through in-home research and competitive audits.

The Solution

Adopt an inviting racetrack plan that reads like a kitchen island so guests naturally face the action. Use a multi-ply stainless cooking surface and tuned airflow to promote even heating and quick resets between courses, with controlled circulation that works with the lid closed. Offer flexible use as a tabletop unit or on a custom stand with fold-down shelves and locking wheels to move, stage, and stow with minimal effort.

The Result

A category-defining griddle that pairs restaurant-level performance with a form built for hosting. The stainless cook surface heats quickly, cleans easily, and resists the fussy upkeep that turns weeknight cooking into a chore. Solo extends credibility beyond fire pits and into outdoor cooking with a design that feels both premium and welcoming.

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