client
quip
Overview
A system-first update translates quip’s quiet product language into packaging that reads instantly across categories. The result is a disciplined family that looks organized in any planogram and feels straightforward the moment it is picked up.
Client
quip
Industry
oral care
Service
structural packaging design
The Challenge
Create a unified retail presence for multiple products and price points without losing the brand’s minimal character. Make choice easier at a glance, reduce costs by at least 30%, work across peg and shelf placements, and reduce visual noise in crowded aisles. Improve unboxing and returns while controlling footprint, materials, and SKU complexity.
The Solution
Establish a common architecture for every box with a shared grid, consistent naming, and a single hero face that carries the decision making info. Use a simple color system to differentiate categories and benefits, supported by a small icon set that scales from brush heads to full kits. Standardize hang slots, side panels, and shipper dimensions so the lineup nests neatly, faces cleanly, and travels well. Keep openings intuitive and tamper-evident, with tidy inner trays that present the product like a tool, not a tangle.
The Result
On shelf, the family forms a crisp brand block that speeds navigation and invites comparison without shouting. In hand, the packaging opens cleanly and experientially, reinforcing a premium yet practical impression. Retail teams get a flexible system that drops into diverse fixtures, and customers get packaging that mirrors the product philosophy inside.
