ultra

ultra

client

quip

launch

2024

expanding quip's brush portfolio into the premium tier through innovative features and more sustainable refills

expanding quip's brush portfolio into the premium tier through innovative features and more sustainable refills

Overview

A seamless, premium body pairs with a responsive LED touch bar to make brushing feel intuitive and refined. The EasyClick brush pod system clicks in like a compact puck, keeping the silhouette clean and the ritual effortless.

Client

quip

Industry

oral care

Service

consumer product design

The Challenge

Elevate a daily tool to feel premium without visual noise. Replace arbitrary button modes with a simple, glanceable control that invites precise adjustment. Build a refill system that feels hygienic, reduces clutter, and is easy to keep spotless.

The Solution

Introduce an LED touch bar that lets users slide to select from over ten intensities, with light-based guidance when brushing pressure runs high. Develop a first-of-its-kind EasyClick brush pod that twists and locks securely, swaps in seconds, and trims waste while preserving a crisp, minimal profile. Use a seamless silicone body and simplified joints so surfaces wipe clean and stay looking new.

The Result

A disciplined, modern silhouette that feels as considered in hand as it looks on the counter. The touch bar clarifies choice at a glance and the pod system keeps maintenance simple, so attention stays on technique rather than toggles. The overall experience reads calm, precise, and unmistakably premium.

PORTFOLIO

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CHECK OUT SOME MORE

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