client
quip
Overview
A calm, cylindrical silhouette and single metal faceplate carry quip’s visual language into the oscillating category without losing restraint. The round head and quiet interface turn a technical mechanism into a confident daily ritual.
The Challenge
Expand an established brand vocabulary into a new product type while keeping the design instantly recognizable. Learn which features matter most to real users, then remove the distractions. Resolve every touchpoint so the object looks clean, stays clean, and communicates clearly at a glance.
The Solution
Qualitative interviews and quantitative surveys mapped the features people love, like guided timing, pressure feedback, and simple intensity choices, and helped deprioritize the rest. The handle preserves quip’s signature proportions and one button layout, translating brand geometry into a rotating architecture that feels intentional rather than busy. A custom tufting pattern on the bristles creates a uniquely quip clean, with zones arranged for thorough reach and a polished mouthfeel.
The Result
A precise, premium tool that extends quip’s visual brand language into a new category with clarity and restraint. The interface is legible, the body is easy to maintain, and the head delivers a refined clean that feels unmistakably quip.
