client
quip
Overview
A seasonal program brings fresh color, finish, and narrative to quip across DTC and retail partners, designed to spark discovery and attract new consumers. Each capsule keeps the core silhouette intact while delivering surprising surface character and collectible appeal.
The Challenge
Introduce quarterly expressions that feel special yet unmistakably quip, using existing tooling and production lines. Create real novelty through materials and finishes that survive steamy bathrooms, daily abrasion, and retailer handling. Translate collaborations and causes into a disciplined visual system instead of one-off experiments.
The Solution
Build a CMF platform that scales: PVD coatings for bright and colorful metallics, laser engraving for crisp graphic patterning, selective translucency and glow pigments for playful pieces, and tightly controlled inks and textures for high-touch areas. Define cross-sku “recipes” that map finishes to handles, closures, and accessories, so Pride, Glow Kids, and artist capsules like Shantell Martin read cohesive in hand and on shelf. Lock quality gates for color, finish, and wear, and pair each drop with packaging and merchandising cues that present the edition as a complete story.
The Result
A reliable quarterly cadence that energizes DTC launches and gives retail partners a timely reason to refresh displays. Limited editions become on-ramps for first-time buyers and confidence builders for loyal users, while the CMF system turns variety into a branded signature. The lineup feels premium, precise, and unmistakably quip, with each release expanding reach without diluting identity.
