client
paris baguette
Overview
A glass bottle shaped by the language of a roasted bean turns ready-to-drink coffee into a tactile brand moment. The silhouette feels familiar in hand and instantly communicates flavor and freshness without extra noise.
Client
paris baguette
Industry
food & beverage
Service
structural packaging design
The Challenge
Create packaging that stands apart from nostalgic milk-bottle cues and instead speaks coffee through form. Balance charm with clarity so the object reads premium on shelf and practical in production.
The Solution
Translate the bean into a gentle ovoid profile, then refine proportion, grip, and glass details so the bottle nestles in the palm and pours cleanly. Align graphics and typography to the form so logo and silhouette reinforce each other as one identity. Collaborate tightly across industrial design and branding to keep the concept disciplined from sketch to fill line.
The Result
A distinctive package that helped define Paris Baguette’s RTD coffee and earned international recognition, including Red Dot: Best of the Best. The jury noted how form, color, logo, and type combine into a purist yet distinctive brand presence that customers simply want to pick up.
