client
method
Overview
Reusable aluminum bottles pair with liquid concentrate in glass bottles to turn refilling into a clear, three step ritual. Two kits lead the way, one for all purpose cleaner and one for foaming hand wash, each looking premium on the counter and easy to live with.
Client
method
Industry
home cleaning
Service
structural packaging design
The Challenge
Invite people to switch from single use to refill without adding friction. Keep the visual language consistent across categories while making each use case instantly legible at a glance. Balance premium feel, durability, and shelf clarity so the system reads timeless rather than trendy.
The Solution
Shape slim aluminum bottles with calm proportions and minimal graphics, then pair them with small recyclable concentrates that pour, fill, and swirl in seconds. Distinct pumps and triggers communicate function while the shared silhouette unifies the family from kitchen spray to bathroom sink. Simple iconography guides the ritual and color cues anchor fragrance stories without visual noise.
The Result
A cohesive refill platform that feels premium in hand and honest in practice, cutting plastic dramatically with every top up. The starter kits include a durable bottle plus two concentrate refills, making the first switch effortless and the next ones automatic. Refilling this system saves over 96 percent plastic compared to single use bottles, turning a small habit into a big win.
