In 2020, Method wanted to expand their aluminum gel hand wash to include foaming hand wash. This required a completely new package due to componentry needed for dispensing foam instead of gel and to help consumers see the difference between the two types.

Aluminum was still a relatively new material for the brand, so we conducted extensive category research, macro trends and learnings to improve and differentiate upon from the gel version. Then, we visited aluminum bottle manufacturers experienced in impact extrusion to understand the process of making a custom bottle.

While factoring in a lot of manufacturing constraints, we explored shapes and forms that held the necessary hand wash liquid volume, felt luxurious for a countertop, and satisfied retail shelf requirements.

Once the custom bottle and pump were refined, we created low and high fidelity prototypes for retailer meetings and for our own review. Graphics, metallic finishes and fragrances were also finalized.

The final shape was chosen to stand the test of time, be refilled hundreds of times, persevere through ongoing home decor trends, and feel like a premium compliment to any space.

Available for purchase on Target and Amazon.

Hand Wash